Hey, I'm Caitlin...
…and I’m here to take the overwhelm off your plate so you can love your business (and your life) again.
Hey, I'm Caitlin...
…and I’m here to take the overwhelm off your plate so you can love your business (and your life) again.
Business isn't just business to me...it's personal...
I’ve felt the weight of trying to do it all.
I’ve wrestled with the overwhelm, the late nights, and the endless to-do lists that never seem to shrink. And I’ve seen what happens when chaos rules your life: burnout, frustration, and the feeling that your business owns you instead of the other way around.
But I’ve also seen what’s on the other side. With the right systems, strategies, and support, you can take back control. You can have a business that works as hard as you do—and still have time to enjoy your life.
Business isn't just business to me...it's personal...
I’ve felt the weight of trying to do it all.
I’ve wrestled with the overwhelm, the late nights,
and the endless to-do lists that never seem to shrink. And
I’ve seen what happens when chaos rules your life: burnout, frustration, and the feeling
that your business owns you instead of the other way around.
But I’ve also seen what’s on
the other side. With the right systems, strategies, and support, you can take back control. You can have a business that works as hard
as you do—and still have time to enjoy your life.
I didn't set out to be a Business Strategist...
I started my career in one of the most
high-pressure environments you can imagine:
as a 911 dispatcher.
For a decade, I managed life-or-death situations, made split-second decisions, and learned how to bring calm to absolute chaos.
That experience shaped me in ways I couldn’t have imagined. It taught me how to stay clear-headed under pressure, how to break down complex problems into manageable steps, and how to take action when others freeze.
When I transitioned into operations management, I realized those
skills translated perfectly to helping businesses untangle their chaos.
I fell in love with creating systems that made life easier for people—whether
it was streamlining a team’s workflows or building automations that
saved hours of manual work.
I didn't set out to be a Business Strategist...
I started my career in one of the most high-pressure environments you can imagine:
as a 911 dispatcher.
For a decade, I managed life-or-death situations, made split-second decisions, and learned how to bring calm to absolute chaos.
That experience shaped me in ways I couldn’t have imagined. It taught me how to stay clear-headed under pressure, how to break down complex problems into manageable steps, and how to take action when others freeze.
When I transitioned into operations management, I realized those skills translated perfectly to helping businesses untangle their chaos.
I fell in love with creating systems that made life easier for people—whether it was streamlining a team’s workflows or building automations that saved hours of manual work.
Then life threw me a curveball...
Losing my daughter Ellie in 2017 reshaped my entire perspective.
It taught me the importance of showing up fully—in business, in life, in relationships. That’s when I knew I wanted to build something bigger, something that would let me help others find the freedom to live and work with purpose.
Because life is too short to stay stuck in the chaos...
Learn more about Ellie's Legacy here.
Then life threw me a curveball...
Learn more about Ellie's Legacy here.
Losing my daughter Ellie
in 2017 reshaped my
entire perspective.
It taught me the importance of showing up fully—in business, in life, in relationships.
That’s when I knew I wanted to build something bigger...
Something that would let me help others find the freedom to live and work with purpose.
Because life is too short to stay stuck in the chaos...
Why You Need a Caitlin...
Why You Need a Caitlin...
Because I get it.
I know what it feels like to want more for your business—and for your life.
I know how hard it is to juggle the endless demands of entrepreneurship while trying to hold onto your sanity.
And I know how life-changing it is when someone steps in, cuts through the noise, and helps you build systems that actually work.
Here's what I bring to the table:
A decade of crisis management experience, so I know how to handle whatever chaos you throw my way.
A track record of turning messy, complicated systems into smooth-running machines.
The ability to see the big picture and the small details—and how to connect the two.
A commitment to not just solving problems, but empowering you to build momentum that lasts.
The Heart of What I Do...
At the end of the day, it’s not about systems, CRMs, or automations.
it's about people.
It’s about helping business owners like you reclaim your time, reignite your passion, and create businesses that don’t just survive—they thrive.
If you’re ready to stop feeling stuck and
start building something you’re proud of,
I’d love to help you make it happen.
The Heart of What I Do...
At the end of the day,
it’s not about systems, CRMs, or automations.
it's about people.
It’s about helping business owners like you reclaim your time, reignite your passion, and create businesses that don’t just survive—they thrive.
If you’re ready to stop feeling stuck and start building something you’re proud of,
I’d love to help you
make it happen.
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